Peningkatan Efisiensi Pengelolaan Media Sosial Growth Digital Agency melalui Implementasi Sistem Terintegrasi Berbasis Web
DOI:
https://doi.org/10.54082/jamsi.3125Kata Kunci:
agensi digital, kecerdasan buatan, manajemen media sosial, penjadwalan konten, sistem informasi webAbstrak
Growth Digital Agency sebelumnya mengelola berbagai akun media sosial klien melalui aplikasi Instagram dan sejumlah alat pendukung yang belum terintegrasi. Kondisi tersebut menyebabkan perpindahan akun, penjadwalan konten, pengelolaan media, dan pemantauan performa masih dilakukan secara terpisah sehingga meningkatkan aktivitas manual dan risiko keterlambatan publikasi. Kegiatan pengabdian ini bertujuan mengembangkan dan mengimplementasikan sistem Social Media Management terintegrasi berbasis website untuk mendukung efisiensi operasional mitra. Pelaksanaan kegiatan menggunakan pendekatan Software Development Life Cycle yang meliputi analisis kebutuhan bersama mitra, perancangan, pengembangan, pengujian, implementasi, demonstrasi penggunaan, dan evaluasi. Sistem yang dihasilkan mengintegrasikan pengelolaan akun dan konten, unggah media, penjadwalan, analitik, serta bantuan kecerdasan buatan untuk pembuatan caption dan ide konten. Evaluasi terhadap 8 pengguna yang terdiri atas supervisor dan admin media sosial menunjukkan kepuasan umum sebesar 80/100 dengan kategori baik, sedangkan kesesuaian fitur dengan kebutuhan dan potensi peningkatan efisiensi kerja mencapai 95/100 dengan kategori sangat baik. Sistem membantu mitra memantau berbagai akun dan jadwal melalui satu dashboard, merapikan pengelolaan konten, serta mempercepat penyusunan caption dan ide konten.
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Hak Cipta (c) 2026 Achmad Fitto Rizky, Gibril Muhammad Alghifari, M. Maulana Gian Pranaja, Muhammad Azka Ibrahim, Muhammad Hafiz Dicky Putra, Primus Putra Prima, Ery Permana Yudha
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